BP is investing huge amounts into developing new technologies.
Even though there is a strong rate of growth within the industry, rivalry remains moderate due to the switching costs, size of competitors (oil companies) and similarity of those competitors. There is a high price competition, as well as any other industry... displayed 300 characters
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There is a high price competition, as well as any other industry. Nevertheless, there are few major market leaders and there is no place for small companies, which can not offer the same low prices.
Amongst companies, which are in the solar industry, there is no strong rivalry, because of the high producing costs... displayed next 300 characters
Internal Rivalry within the Industry
The central force of Porter's model is Internal Rivalry within the Industry. In case of the Airline industry, this is the most important force today, especially since the market is completely saturated...
Gerry Johnson and Kevan Scholes (2002) "Exploring Corporate Strategy" (6th Edition) Prentice Hall
Robert M. Grant (2001) "Contemporary Strategy Analysis" Prentice Hall
-Competition is intense in this industry despite the growth the industry is currently seeing.
-High Intensity of competition in Storage Costs, Similarity of players, hard to exit industry, and easy to expand...
The threat of substitute products depends on:
- Buyers' willingness to substitute
- The relative price and performance of substitutes
- The costs of switching to substitutes
Bargaining Power of Suppliers
Suppliers are the businesses that supply materials & other products into the industry...
Industry inputs are certainly not unique: produce is produce. The relationships between the suppliers and the manufacturing firms is most likely strong and long-term, however, should this change, switching costs would be minimal...
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