Essay heading: 1. Analyze the five forces acting on BP. Which of them appear to bring the greatest threat to the company?

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March 6, 2000






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BP is investing huge amounts into developing new technologies. Rivalry (Moderate) Even though there is a strong rate of growth within the industry, rivalry remains moderate due to the switching costs, size of competitors (oil companies) and similarity of those competitors. There is a high price competition, as well as any other industry...
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There is a high price competition, as well as any other industry. Nevertheless, there are few major market leaders and there is no place for small companies, which can not offer the same low prices. Amongst companies, which are in the solar industry, there is no strong rivalry, because of the high producing costs...
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