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Essay

A New Packaged Milk Brand

Essay specific features

 

Issue:

Business

 

Written by:

Bradley D

 

Date added:

February 18, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1258

 

Was viewed:

6677 times

 

Rating of current essay:

 
Essay content:

The critics had to grudgingly accept that the new entrant to the multi-billion rupee packaged milk category meant business. The packaged milk category was originated in 1981 by (quaintly named) Milk Pak, which pioneered tetra pack milk in Pakistan. The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely colored triangular and rectangular packs designed to prolong the milk’s quality...
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The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely colored triangular and rectangular packs designed to prolong the milk’s quality. Milk Pak’s “Milk Packs” were very well-received and the brand soon became synonymous with quality milk...
displayed 300 characters

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