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Essay

Adolph Coors In The Brewing Industry

Essay specific features

 

Issue:

Business

 

Written by:

Pete C

 

Date added:

November 17, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 619

 

Was viewed:

1809 times

 

Rating of current essay:

 
Essay content:

In addition, high capital requirements existed since $35-$45 million was required in launch costs and advertising for a new brand. These financial requirements implied a competitive advantage for large brewing companies who were spending approximately $1200 million (about 10 percent of sales) in advertising in 1985...
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An entering firm had limited access to distribution channels as the wholesalers who served the largest brewers did not carry other brewer's beer. The bargaining power of suppliers is medium since the removal of price controls for aluminum led to sharp increase in can prices and therefore raised cost of packaging materials and for the brewers...
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