Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Jan B

 

Date added:

April 6, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1325

 

Was viewed:

6679 times

 

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Essay content:

The reason McDonald’s combined their media-buying operation was not to cut cost, but to become “the most powerful voice in advertising, to be more effective.” To assist with facilitating the goal set by the company, McDonald’s launched a marketing campaign with a tagline of “I’m Lovein It...
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It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, and a member of the DDB Worldwide Communications Group, Inc. McDonald's Canada's corporate website states that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product...
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