Alcatel-Lucent Strategic Identification

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Enrique J

 

Date added:

February 10, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1625

 

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636 times

 

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Essay content:

While the article primarily focuses on the more specific strategy of offering services to non-telecom clients (diversification strategy), it also discusses the broader topic of the company’s entrance into the network services business altogether (growth strategy). Concentric Diversification (growth): Alcatel-Lucent has branched out from its core business of selling network equipment to telecom operators; the company is now focused on expanding its service provider businesses to both telecom and non-telecom clients...
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While Alcatel-Lucent has quietly offered network management and development services to its telecom operator customers since the two companies merged in 2006, only recently have these services become a key component of the organization’s overall business strategy. Alcatel-Lucent nearly doubled its network services unit in 2007; the division now accounts for almost a fifth of their total revenues...
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