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Essay

Analysing an Advertisement through Barthes’ analytical model

Essay specific features

 

Issue:

English

 

Written by:

Dona H

 

Date added:

June 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 434

 

Was viewed:

7682 times

 

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Essay content:

The simple phrase ‘Hey city that never sleeps. Wake up’ is a direct call to New Yorkers, people who are always on the move, always in the need of being awake, in the need of caffeine. ‘Wake up’ is in the imperative form, what lays the impression that Folgers is actually giving an order to New Yorkers to wake up by having a cup of Folgers’s coffee, what, in my opinion, plays with the audience emotions as it suggests that the only way you can be awake is by having a cup of coffee, a Folgers’s cup of coffee...
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Not to mention that it reinforces the contemporary idea that coffee should be part of every morning’s routine as a way to keep things functioning well. Another ‘tool’ used in the ad’s text to call for people’s attention is the capitalization of all the words, and the contrasting use of white against the grey concrete...
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