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Essay heading: Analysis
 
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Issue: Technology
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Date added: October 24, 2002
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No of pages / words: 2 / 451
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This gives Wal-Mart a lot of power because by Wal-Mart threatening to switch to a different supplier would create a scare tactic to the suppliers. o Wal-Mart could vertically integrate. o Wal-Mart does deal with some large suppliers like Proctor & Gamble, Coca-Cola who have more bargaining power than small suppliers...
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Although the same company owns this, it complements Wal-Mart by offering the same products in wholesale form, making the company more profitable. o Suppliers of goods need to have innovative products to attract customers. o For the most part, complementors do not affect Wal-Mart’s business model.
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