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Benetton

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Harry O

 

Date added:

May 10, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1449

 

Was viewed:

8181 times

 

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Essay content:

The major product lines of Benetton were 012 Benetton, Jeans West, My Market, Sisley, Tomato and Mercerie For each trade name, appropriate style of furniture and equipment, color of lighting, type of music, and appropriate sex, age and dress style for salespeople was carefully chosen. The outlets were equipped with open shelves to draw attention to the bright colors...
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The outlets were equipped with open shelves to draw attention to the bright colors. Benetton relied on location and bright, inviting store appearance for its promotional effort. The company's television spots emphasized the sport and youth image of the Benetton name. Magazine advertising was used for institutional campaigns...
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General issues of this essay:
“Diesel for successful living”:Branding strategies for an Up-market Line Extension in the Fashion Industry A report of sustainability issues affecting the retail market in the UK and the quality and content of Marks and Spencer’s Sustainability Report. Benetton Price&Logistic Benetton's Company Background Business Strategies of Oral-B Company Marketing and Ethics (United Colors of Benetton) Service Quality at the Ritz-Carlton Hotel Company TERM PAPER ON THE Revenue Maximization Strategies of FRRB Transport and Logistics Company What Is The Role Of Fashion Promotion Within The Fashion Industry, And How Will It Develop In The Next Five Years? High Quality Instruction Too much of British company law frustrates, inhibits, restricts and undermines. It is over-cautious, placing too high a premium on regulation and avoidance of risk. The company remains the choice of corporate vehicle for over a million businesses,... Quality And Storage-Stability Of High-Pressure Preserved Green Beans The High Price Of Drugs In America The Price For Freedom Is Too High With careful textual analysis of any one media text (for example television advertising, fashion on film, music videos etcetera?) explore the relationship between fashion and mass media
 

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