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Essay

Benetton & Volkswagen

Essay specific features

 

Issue:

Business

 

Written by:

Evan C

 

Date added:

August 20, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 897

 

Was viewed:

9380 times

 

Rating of current essay:

 
Essay content:

The only thing that really strikes me is that Benetton used pictures without captions so it makes it difficult to see which side they are really on if any. The campaigns showed that Benetton had somewhat of social consciences but the ads themselves it failed to show exactly what it is (AIGA, 2006). 2...
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General issues of this essay:
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