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Essay

Biopure

Essay specific features

 

Issue:

Business

 

Written by:

Teresa W

 

Date added:

July 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1569

 

Was viewed:

5679 times

 

Rating of current essay:

 
Essay content:

For Oxyglobin to be profitable and in the best interest of the IPO, we propose several key recommendations and urge Biopure's management to begin steps for immediate implementation. Recommendations: ? Pricing: Biopure should price their approved animal blood substitute at $400 per unit. Once Biopure secures phase 3 FDA approval, they should plan to price their human blood substitute at $600 per unit...
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Once Biopure secures phase 3 FDA approval, they should plan to price their human blood substitute at $600 per unit. ? Market & Product Segmentation: We recommend Biopure to focus its sales efforts on the larger primary care and emergency care practices that handle the majority of surgeries and trauma cases...
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General issues of this essay:
BioPure case Biopure Corporation Biopure Oxyglobin Launch Biopure Biopure Biopure Biopure Biopure biopure swot analysis biopure Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Biopure Clinton Administration's Proposal To Increase Taxes For Multinational In Expanding The Field Of Knowledge We But Increase The Horizon Of Iggnorance Biopure
 

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