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Essay

BMW Case

Essay specific features

 

Issue:

Business

 

Written by:

Meagan W

 

Date added:

November 15, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1564

 

Was viewed:

9815 times

 

Rating of current essay:

 
Essay content:

At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the Computer Aided Styling system and processes into their production development program. Key Areas of Concern The main business problem that BMW is facing is reducing its long product development time...
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BMW's current design process began in the early 1990s and utilizes a 60 month design cycle. Senior management set a goal of reducing product development time by 50%. This number is extremely aggressive, but necessary. All of its competitors were attempting to shorten development times as well. A main decision that BMW is facing is whether to adopt CAS in place of its traditional "handcrafted" design techniques...
displayed 300 characters

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