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Essay

Branding

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer L

 

Date added:

November 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 502

 

Was viewed:

4197 times

 

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Essay content:

There is a hunger for pushing the next horizon.”27 In the months before the arbitration decision, Andersen Consulting was developing a new positioning that sought to formalize its position as a leader in the new economy. To distinguish Andersen Consulting from its competition, the firm developed a positioning platform that captured the company’s vision and strategy -- positioning Accenture as a bridge builder helping companies bridge the gap from the old economy to the new...
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To distinguish Andersen Consulting from its competition, the firm developed a positioning platform that captured the company’s vision and strategy -- positioning Accenture as a bridge builder helping companies bridge the gap from the old economy to the new. It also positioned the company as one who helped companies transform trends into business opportunities using its deep global knowledge, its unique vantage point and its breadth and depth of resources and relationships...
displayed 300 characters

General issues of this essay:
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