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Issue:

Business

 

Written by:

Doyle V

 

Date added:

October 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2437

 

Was viewed:

6689 times

 

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oktober 2007 da de lancerede deres kampagne ”KILLER SALE” modt af modstand fra mediernes side, hvorefter de besluttede at tr?kke deres kampagne tilbage. Jeg vil i opgaven lave en analyse af kampagnen med henblik pa en vurdering af om Marcus nar den definerede malgruppe. Dette vil jeg gore med udgangspunkt i IMK-modellen, hvor jeg kommer ind pa punkter som kontekst /kultur, modelmodtager og hvordan denne iscenes?ttes i reklameannoncerne, retoriske strategier, referenten, og til sidst men ikke mindst ”monents of identity” IMK-modellen[2]...
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Man skelner desuden imellem den situationelle kontekst, hvilket vil sige den mere eller mindre umiddelbare situation, markedskommunikationen foregar i, (hvem, hvad, hvor og hvornar), og pa den anden side kulturen, der bestemmer den situationelle kontekst pa mange niveauer.[3] Kontekst: Hvem: Marcus Hvad: firmaets toj Hvor: husstandsomdelt reklame kampagne ”KILLER SALE” Hvornar: den 28...
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General issues of this essay:
Marcus Garvey marcus garvey Marcus Auerilius Marcus Garvey Neiman Marcus Marcus Brutus Marcus Garvey Characterzation Of Marcus Brutus First Philippic Against Marcus Marcus Aurelius Marcus Aurelius Marcus Garvey Marcus Garvey Marcus Aurelius marcus aurelius
 

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