Brands

Essay specific features

 

Issue:

Business

 

Written by:

Clarence G

 

Date added:

August 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2492

 

Was viewed:

2618 times

 

Rating of current essay:

 
Essay content:

It is important, therefore, to understand what brands are and why they are important. Macdonald sums this up nicely in the following quote emphasising the importance of brands: “…it is not factories that make profits, but relationships with customers, and it is company and brand names which secure those relationships” Businesses that invest in and sustain leading brands prosper whereas those that fail are left to fight for the lower profits available in commodity markets...
displayed 300 characters

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It is important, therefore, to understand what brands are and why they are important. Macdonald sums this up nicely in the following quote emphasising the importance of brands: “…it is not factories that make profits, but relationships with customers, and it is company and brand names which secure those relationships” Businesses that invest in and sustain leading brands prosper whereas those that fail are left to fight for the lower profits available in commodity markets...
displayed 300 characters

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