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calyx corolla

Essay specific features

 

Issue:

Business

 

Written by:

Anita C

 

Date added:

June 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1278

 

Was viewed:

706 times

 

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Essay content:

The most immediate challenge presented in the case itself is their desire to grow the business and reach more customers. Specifically, the management is considering a major advertising campaign to go head-to-head against FTD. However, this masks a deeper challenge, and C&C's real problem. Their problem is that they aren't entirely clear who their customers should be ? in other words, is the mass market approach of FTD really the best match to their product? As a small company, they need to figure out the best way to use their scarce marketing resources, to reach customers who are the best target for their offerings...
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Their problem is that they aren't entirely clear who their customers should be ? in other words, is the mass market approach of FTD really the best match to their product? As a small company, they need to figure out the best way to use their scarce marketing resources, to reach customers who are the best target for their offerings...
displayed 300 characters

General issues of this essay:
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