She learned accounting and was in The Business program courses. It was her dream to become a dance teacher.
2. What type of research did Amana conduct that distributed to the success of her venture? What did she fail to research properly?
• Secondary Research (secondary published sources)
– statistics databases(the city) – expanding communities, young upscale families, high disposable income, and a gap in competition
– examining a city map detailing traffic flow (placed a sign)
• She sailed to use Primary Research ( she hired marketing firm instead of experts in the field, professionals such as lawyers and accountants, industry contacts such as trade association representatives or suppliers and potential customers)
3... displayed 300 characters
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She learned accounting and was in The Business program courses. It was her dream to become a dance teacher.
2. What type of research did Amana conduct that distributed to the success of her venture? What did she fail to research properly?
• Secondary Research (secondary published sources)
– statistics databases(the city) – expanding communities, young upscale families, high disposable income, and a gap in competition
– examining a city map detailing traffic flow (placed a sign)
• She sailed to use Primary Research ( she hired marketing firm instead of experts in the field, professionals such as lawyers and accountants, industry contacts such as trade association representatives or suppliers and potential customers)
3... displayed 300 characters
