Making it tougher for smaller CPs like Cott Corporation to compete and
leaving them open to the threat of acquisition
b. Exposing Coca-Cola and Pepsi to the risk of anti-trust legal or regulatory
action with bottlers’ exclusive territories and policies that forbid carrying
competing cola products
2... displayed 300 characters
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Bottlers' profitability is in danger with slim margins and declining growth (See Exhibit
4)
a. CP should come to bottler’s aide with financial assistance, concentrate price
breaks or increased marketing to preserve industry structure
b. Bottlers will have to upgrade their technology to handle expanded product
lines (See Exhibit 2)
c... displayed 300 characters
