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Consumer Behavior Audit of PartyLite
Essay specific features
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Written by:
Casey V
Date added:
September 16, 2016
Level:
University
Grade:
A
No of pages / words:
11 / 2832
Was viewed:
8417 times
Rating of current essay:
Essay content:
Due to the nature of how the candles are sold, though in-home parties directed towards female social groups, it is doubtful that in the future males will become interested in buying the products.
3. The social subculture has the greatest impact on the purchase and consumption of PartyLite products. Because of the high, the product is typically more expensive than similar products available for purchase in a retail store...
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Because of the high, the product is typically more expensive than similar products available for purchase in a retail store. Due to this Upper Americans purchase products to show the use of the prestige brand. Middle class Americans who hold the appearance of their home as important purchase the PartyLite brand name to decorate with unique items...
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