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Essay

Csm

Essay specific features

 

Issue:

Business

 

Written by:

George H

 

Date added:

July 23, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3072

 

Was viewed:

9918 times

 

Rating of current essay:

 
Essay content:

In this essay definitions of customer satisfaction are given, where relation between customer satisfaction and service quality is discussed provided they are separate concepts. Further different attributes and models by researchers and academics are discussed. After providing a brief introduction and comparison of theories of customer satisfaction, Customer Satisfaction Measurement (CSM) tools are discussed...
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After providing a brief introduction and comparison of theories of customer satisfaction, Customer Satisfaction Measurement (CSM) tools are discussed. Further composition of Guest Comments Cards (GCC) as a tool for CSM is discussed. At the end recommendations for the design of GCC for training restaurant are provided...
displayed 300 characters

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