culture in marketing

Essay specific features

 

Issue:

Business

 

Written by:

Samuel R

 

Date added:

May 28, 2014

 

Level:

 

Grade:

B

 

No of pages / words:

17 / 4616

 

Was viewed:

8879 times

 

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Essay content:

Social and cultural forces are often linked together whilst meaningful distinctions between social and cultural factors can be made in many ways by the way the two interact and the distinction between the various factors is not clear cut. Differences in languages can alter the intended meaning of a promotional campaign and differences in the way a culture organises itself socially may affect the way a product is positioned in the market and the benefits a consumer may seek from that product...
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Whilst this is a useful distinction from the broader forces of culture, social class and social factors are clearly influenced by cultural factors. Take the example of the family which is an important medium of transmitting cultural values. Children learn about their society and culture through many means but the family influence is strong particularly during the early years of a childs life...
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