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Essay

Customer relationship management

Essay specific features

 

Issue:

Business

 

Written by:

Terry N

 

Date added:

April 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 496

 

Was viewed:

2239 times

 

Rating of current essay:

 
Essay content:

It is grounded on high-quality customer data and enabled by IT.” (Buttle, 2004) It is a comprehensive and integrated strategy to retain and win customers by exploiting database information in order to create effective values that will enhance consumers’ loyalty as well as competitive edge to win new consumers from the competitors...
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The strategy must also have objective to create added value to the firm in the form of cost reduction, sales volume increase and thus profit growth. CRM is an attempt to modify customer behavior over time and strengthen the bond between the customer and the company. “The key to CRM is identifying what creates value for the customer and then delivering it”...
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General issues of this essay:
Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship management Customer relationship management Customer relationship management customer relationship management Customer Relationship Management Customer Relationship Management Too much of British company law frustrates, inhibits, restricts and undermines. It is over-cautious, placing too high a premium on regulation and avoidance of risk. The company remains the choice of corporate vehicle for over a million businesses,... Crm-Customer Relationship Management Customer Relationship Management Customer Relationship Management
 

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