Electronic Arts Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Martin B

 

Date added:

January 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 562

 

Was viewed:

1719 times

 

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Essay content:

This may also allow them to develop a better relationship with Microsoft, which may prove to be a valuable commodity if they do end up forcing one or two other major competitors out of the market as console producers have many times in the past. On the same note, as Electronic Arts focused their efforts on the upcoming systems in the early part of the decade, should they now focus more on developing more strictly online play or downloadable games that will be just as player friendly as the disc and cartridge games they are producing? With a market turn already beginning in this direction, the company may consider putting more money into research and development of strictly online games, downloads, and add ons as opposed to cartridge games...
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A company that already has established itself as a reliable online developer may have a significant competitive advantage when the transition is finally completely made. They should still focus on their market dominating sports line as it is a huge money maker, and assisting smaller studios with development and production as it does not cost them as much money as making their own, but it might be advantageous to take some of the money used to produce games in more saturated categories and shift it into online play research and development...
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