An increase in SG&A/Sales is acceptable due to the increase in advertising cost. • The A/R turnover and inventory turnover also increase slightly from 6.7 to 6.8 and 1.66 to 1.77 respectively. The increase in A/R turnover means that they are recovering receivables faster, and an increase in inventory turnover indicates a faster pace at which inventory are sold off or leave the warehouse...
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Pharmaceutical company such as Eli Lilly does not depend on fixed assets being the core part of their business. Eli Lilly is now focusing more towards investing in R&D and increasing efficient uses of existing fixed assets rather than increasing them. The decreasing cost of goods sold to sales percentage, coupled with an increasing inventory turnover indicates a strong economic condition, which in turn allows the price to increase...
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