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Essay

Ethical Theory vs. Nestle marketing tactics

Essay specific features

 

Issue:

Business

 

Written by:

Kristin M

 

Date added:

August 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 793

 

Was viewed:

8025 times

 

Rating of current essay:

 
Essay content:

Second, if another company used these same tactics on the Nestle Company itself or its employees, it's very doubtful they wouldn't walk away feeling anything less than deceived and/or insulted. No rational human being has a desire to be deceived or taken advantage of, so it is logical and rational to assume that no one who practiced these marketing tactics would have wanted them used upon themselves...
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No rational human being has a desire to be deceived or taken advantage of, so it is logical and rational to assume that no one who practiced these marketing tactics would have wanted them used upon themselves. The last condition to be met to achieve Kant's categorical imperative is that the act itself can never treat people as a mere means to an end...
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General issues of this essay:
SCARE TACTICS Ethical And Unethical Tactics For Influencing Behavior Ethical Theory vs. Nestle marketing tactics NIke Tactics and marketing function audit Proactive Tactics The Greek tactics Kant: The Universal Law Formation Of The Categorical Imperative Tactics 2 Tactics During The Revolutionary War categorical imperative Kant: The Universal Law Formation Of The Categorical Imperative Kant: The Universal Law Formation Of The Categorical Imperative Objections to the first formulation of Kant's Categorical Imperative DUI Prevention Tactics Title IX Tactics
 

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