Ferrari: Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Larry S

 

Date added:

July 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5595

 

Was viewed:

7057 times

 

Rating of current essay:

 
Essay content:

Ferrari has become the leader of Italian auto manufacturers industry, and till today represents the finest of Italian craft in the mechanics of auto propulsion. 1929-1946 Enzo Ferrari, founder of Ferrari, never intended to produce road cars when he formed Scuderia Ferrari in 1929 as a sponsor for amateur drivers headquartered in Modena...
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Ferrari prepared and successfully raced various drivers in Alfa Romeo cars until 1938, when he was officially hired by Alfa as head of their racing department. In 1940, upon learning of the company's plan to absorb his beloved Scuderia and take control of his racing efforts, he quit Alfa. Because he was prohibited by contract from racing for several years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories...
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