(11) Mattel's business is very competitive and highly seasonal, with consumers making a large percentage of all toy purchases during the traditional holiday season, which occurs in the third and fourth quarters of their fiscal year. Through its product design and development group, Mattel regularly refreshes, redesigns and extends existing toy product lines and develops innovative new toy product lines for all segments...
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Through its product design and development group, Mattel regularly refreshes, redesigns and extends existing toy product lines and develops innovative new toy product lines for all segments. Additionally, independent toy designers and developers bring concepts and products to Mattel and are generally paid a royalty on the net selling price of products licensed to Mattel...
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