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Essay

FreeMarkets

Essay specific features

 

Issue:

Business

 

Written by:

Michael W

 

Date added:

April 2, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 346

 

Was viewed:

5738 times

 

Rating of current essay:

 
Essay content:

FreeMarkets was successful in finding the middle of these two markets: buyers who wanted large bids from suppliers with prices that weren’t freely available. The target market also has substantial grow potential, the company plans to generate $6 million revenue in 1998, with over $200 million of new business being awarded to suppliers...
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By the year 2000, the suppliers will win over $500 million per year worth of purchase contracts through FreeMarkets biding system. Given this, FreeMarkets should specialize in the same market and focus on vertical market dominance in selected supply industries. FreeMarkets will need to create a marketing plan which improves their brand identity and revises their sales and pricing strategies...
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