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GM AVtoVAZ
Essay specific features
Written by:
Michael O
Date added:
August 5, 2013
Level:
University
Grade:
A
No of pages / words:
18 / 4829
Was viewed:
467 times
Rating of current essay:
Essay content:
Other auto makers were already on the move. Ford, Fiat and Daewoo were already exploring their own opportunities in Russian and GM did not want to be left out in the cold. However, things were not going to be easy due to a weak economy, turbulent car market, legal problems of Avto VAZ related to tax evasion, the fact that Avto VAS was horribly inefficient at building cars, and a divided showing of support at GM’s home base...
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All of these complications could prove to be too much for even the GM powerhouse to overcome. Some GM leaders were pushing to share the risk with another automaker. Which is where Adam Opel, GM’s European division comes in. David Herman was previously the Chairman for Adam Opel which he hoped, would make convincing them to buy into the venture easier...
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