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Harley Davidson Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Patrick W

 

Date added:

November 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1797

 

Was viewed:

5839 times

 

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Essay content:

The domestic market was where Harley’s achieved the most growth over the past 20 years and with it leveling off, where was Harley going to get the 11-17% was the million dollar question. Harley Davidson has built a brand that is more than just the spread eagle on a load rumbling motorcycle, but for those who purchase a Harley they are purchasing a lifestyle, an experience, or piece of American culture if you will...
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Due to this differentiating factor Harley has been able to charge a premium for its products and still be successful against its lower priced competition. Harley built upon this lifestyle when it created the Harley Owners’ Group (HOG). Harley would promote shows, rallies and rides through HOG in the US and even in other countries...
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