History of relationship marketing

Essay specific features

 

Issue:

Business

 

Written by:

Claudio B

 

Date added:

August 8, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1726

 

Was viewed:

5737 times

 

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Essay content:

This created a production driven environment where whoever can produce and supply will be selling and profitably. By mid 20th century (post WWII) the production driven scene was changing; technological advancements pace was getting faster and the world started to see products that have comparable performance, specifications, and simply serves the purpose and this created what we know now as commoditization and fired the first bullet in modern price wars...
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Producers realised this shift and started to concentrate on sales and marketing activities on their quest to capture bigger market share and ensure continuity and profitability. Again there was an upwards trend in the sales and marketing theories and concept evolution, the same what happened with production earlier...
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