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Essay

Ikea

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Issue:

Business

 

Written by:

Bill T

 

Date added:

March 17, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1284

 

Was viewed:

6090 times

 

Rating of current essay:

 
Essay content:

IKEA standardized the product and operations strategy and hence minimized costs and maximized profits. The corporate mantra is “Low price with meaning”. The goal is to make things less expensive with out ever making customers fell cheap. They offer nearly the same products in its stores all over the world; they can order high volumes and get cheap prices...
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The corporate mantra is “Low price with meaning”. The goal is to make things less expensive with out ever making customers fell cheap. They offer nearly the same products in its stores all over the world; they can order high volumes and get cheap prices. The company targets the customer who is looking for value and is willing to do a little bit of work serving them, transporting the items home...
displayed 300 characters

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