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IKEA
Essay specific features
Written by:
Thomas T
Date added:
December 14, 2011
Level:
University
Grade:
A
No of pages / words:
10 / 2635
Was viewed:
527 times
Rating of current essay:
Essay content:
Together with efficient warehousing and customer selling service it passes on to customers resulting in lower prices, anywhere from 25 - 50 % lower than its competitors. However, at the same time they manage to operate with 8 - 10 % profit margins, much higher than the industry average (Norman and Ramirez...
displayed 300 characters
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To focus only on low cost and low price is to miss the true significance of the companies' business innovation capabilities. IKEA has systematically redefined the roles, relationships and organizational practices of the furniture business, so they can offer lower prices and the right variety of products...
displayed 300 characters
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