IKEA

Essay specific features

 

Issue:

Business

 

Written by:

Thomas T

 

Date added:

December 14, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2635

 

Was viewed:

527 times

 

Rating of current essay:

 
Essay content:

Together with efficient warehousing and customer selling service it passes on to customers resulting in lower prices, anywhere from 25 - 50 % lower than its competitors. However, at the same time they manage to operate with 8 - 10 % profit margins, much higher than the industry average (Norman and Ramirez...
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To focus only on low cost and low price is to miss the true significance of the companies' business innovation capabilities. IKEA has systematically redefined the roles, relationships and organizational practices of the furniture business, so they can offer lower prices and the right variety of products...
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