Order
 

1(888) 302 2271 1(877) 741 7256

Essay

IMC in UK

Essay specific features

 

Issue:

Business

 

Written by:

Jeffrey W

 

Date added:

December 6, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2111

 

Was viewed:

7007 times

 

Rating of current essay:

 
Essay content:

IMC is ‘a concept of marketing communications planning that recognises the added value in a program that integrates a variety of strategic disciplines, for example, general advertising, direct response, sales promotion, and public relations – and consistency, and maximum communication impact’ (Schultz 1997)...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Advertising is a part of the IMC structure and is proven to be one of the most powerful tools. However, Tony Yeshin explains to us that ‘advertisings position is being eroded dramatically as the other tools of marketing communications gain more widespread use.’ (Yeshin, 2006) For a second let’s take ourselves outside the UK and see whether advertisings position is eroding elsewhere...
displayed 300 characters

General issues of this essay:
Carphone Warehouse Competition in the European mobile phone industry Factors Affecting Users Choice Of Mobile Phone Operator: A Study On Bangladesh Perspective Mobile Phone Services Advertising and the New Media Consumer/Producer Organisations Are Increasingly Taking A More Strategic Approach To The Management Of Their Human Resources Target Audiences Analyse And Compare The Techniques Used By At Least Two Television Gameshows To Engage And Entertain Their Target Audiences. Which Do You Think Is The Most Effective In Appealing To Its Audience, And Why? Mobile Phone Industry How the mobile phone has changed our identities Advertisers' Strategies to Target Gay Audiences in Attitude and Gay Times Disadvantages of Having a mobile phone Mobile Phone On College Campus essay on mobile phone Mobile Phone Usage Patterns Amongst University Students: A Comparative Study Between India And Usa mobile phone
 

Related essays:

x
Services