Indesit Company MarCom Plan

Essay specific features

 

Issue:

Business

 

Written by:

Robert F

 

Date added:

October 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2172

 

Was viewed:

314 times

 

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Essay content:

.......................................................8 4.2 Communications Objectives..................................................8 5 Strategy???..............................................................................................9 6 Tactics?????? .....................................
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Introduction The aim of this report is to design an Audio Visual (AV) range for a company who has had no previous experience within this market. The company we have chosen is The Indesit Company and it will be a product extension of the brand name Indesit. Technology has driven dramatic sales growth in certain sectors of the UK market for consumer electronics, causing relatively rapid development in some areas of the market...
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