The third alternative and recommended course of action is to implement a new marketing strategy concurrently with the existing, which would increase the focus on awareness through various forms of promotion and advertising, as well as form strategic alliances with major distributors. This alternative would address the issue PFB Corp...
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This alternative would address the issue PFB Corp. faces, and still satisfy company objectives. II. Problem Statement: How can PFB Corp. generate the awareness, interest, and desire that will result in adequate demand for their product (SIPs) from businesses in their target market? III. Analysis External Analysis: PEST Canadian businesses in all regions and sectors have faced several challenges with respect to a consistently rising value of the Canadian dollar, increasing energy costs, and increasing competition...
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