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Issue:

Miscellaneous

 

Written by:

Mabel L

 

Date added:

October 21, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1046

 

Was viewed:

5038 times

 

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That's where Don Pogany, DDB senior group creative director, got the idea for the Rubberband Man character in the latest ads for OfficeMax. Rubberband Man, played by actor Eddie Steeples, is modeled after the ad agency's own service center coordinator, Keenan Linder, 29. And that's OK with him. The character is the center of a signature commercial for a new OfficeMax campaign that started in January with the theme: "What's your thing?" Rubberband Man gets his name from the big ball of rubberbands he has on his push cart, spinning like a disco globe...
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That's where Don Pogany, DDB senior group creative director, got the idea for the Rubberband Man character in the latest ads for OfficeMax. Rubberband Man, played by actor Eddie Steeples, is modeled after the ad agency's own service center coordinator, Keenan Linder, 29. And that's OK with him. The character is the center of a signature commercial for a new OfficeMax campaign that started in January with the theme: "What's your thing?" Rubberband Man gets his name from the big ball of rubberbands he has on his push cart, spinning like a disco globe...
displayed 300 characters

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