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Essay heading: Jones Blair Case
 
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Issue: Business
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Date added: April 2, 2001
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No of pages / words: 7 / 1822
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paint industry since 1990 Economic ? The EPA proposed plan for 25% reduction of VOC in 1996, 35% in 2000, and 45% in 2003, furthering the low profit margins in the paint industry Social ? Do-it-yourself painters first choose a retail outlet for paint and paint sundries, then choose a paint brand ? 4 Step Buying decision process: decide on project/product, gather information (first from friend/relatives), decide on store, and then decide on product Technology ? New distribution strategy ? Lack of available technology and the difference in paint formulations for regional climatic needs, a small number of regional paint manufacturers can successfully compete against the nationally distributing paint manufacturers 3 C's: Consumers ? 200 independent paint stores, lumberyards, & hardware outlets ? 40% of outlets in the DFW area ? Markets paint & sundry items in over 50 states including Texas, Oklahoma, New Mexico, & Louisiana Competitors ? 60% of sale in architectural coating segment go to Sherwin-Williams, Benjamin Moore, the Glidden unit of Imperial Chemicals, PPG Industries, Valspar Corporation, Grow Group, and Pratt & Lambert ? 50% of sales in the architectural coatings are sold under private controlled, or store brands in Sears, Kmart, Wal-mart, and Home Deport ? Retail outlets outside the DFW area with paint and sundry purchases exceeding $50,000 annually carry only this product line...
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paint industry since 1990 Economic ? The EPA proposed plan for 25% reduction of VOC in 1996, 35% in 2000, and 45% in 2003, furthering the low profit margins in the paint industry Social ? Do-it-yourself painters first choose a retail outlet for paint and paint sundries, then choose a paint brand ? 4 Step Buying decision process: decide on project/product, gather information (first from friend/relatives), decide on store, and then decide on product Technology ? New distribution strategy ? Lack of available technology and the difference in paint formulations for regional climatic needs, a small number of regional paint manufacturers can successfully compete against the nationally distributing paint manufacturers 3 C's: Consumers ? 200 independent paint stores, lumberyards, & hardware outlets ? 40% of outlets in the DFW area ? Markets paint & sundry items in over 50 states including Texas, Oklahoma, New Mexico, & Louisiana Competitors ? 60% of sale in architectural coating segment go to Sherwin-Williams, Benjamin Moore, the Glidden unit of Imperial Chemicals, PPG Industries, Valspar Corporation, Grow Group, and Pratt & Lambert ? 50% of sales in the architectural coatings are sold under private controlled, or store brands in Sears, Kmart, Wal-mart, and Home Deport ? Retail outlets outside the DFW area with paint and sundry purchases exceeding $50,000 annually carry only this product line...
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Strategy to increase sales of repertoire brands   Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment   Value Aligning Activities To Obtain Increase In Sales And Productivity   which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...   Pharmaceutical Sales Market   Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format   Closing Sales, Sales Management   Retail Sales   Impact Of Online Grocery Sales To The Retail Sector   excessive sales promotion and brand equity   Consumer evaluations of sales promotion: the effect on brand choice   Proposed Market Entry Strategy for Tesco - Indian Retail Food Market   Simple Ways To Increase Your Restaurant Profit Margin   The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan   Mrwhy Do Sales Of Bottled Water Grow Every Year Despite Of The Well-Known Fact That It Is Produced From The Same Tap Water?  
 
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