KCPL ACPL Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Ivy C

 

Date added:

October 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2698

 

Was viewed:

2879 times

 

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Essay content:

By end of 1960s he was able to establish a good dealer network in Bihar and MP and thus became market leader in northern region. Surplus cash, huge growth in biscuits demand(15% p.a.) and attractive margins he decided to diversify himself into glucose and later on in cream, salt and marie biscuits. Business accelerated but was constrained by scarcity of raw materials like maida, sugar and vanaspathi...
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Business accelerated but was constrained by scarcity of raw materials like maida, sugar and vanaspathi. In 1973-74, Prince Biscuits was the market leader in northern region with 130 tonnes sales followed by KCPL with 110 tonnes sales followed by International Biscuits with 100 tonnes sales. A-One Confectioneries Ltd...
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