KFC

Essay specific features

 

Issue:

Business

 

Written by:

Linda H

 

Date added:

July 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1270

 

Was viewed:

573 times

 

Rating of current essay:

 
Essay content:

In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant cleanliness. In 1977 a "back-to-the-basics" strategy was successfully implemented...
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In 1977 a "back-to-the-basics" strategy was successfully implemented. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) into a new company called Tricon Global Restaurants, Inc...
displayed 300 characters

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