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L'Oreal Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Joseph D

 

Date added:

October 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 308

 

Was viewed:

7619 times

 

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Essay content:

By offering a limited selection, Garnier products will still have sales, and it will not hurt sales of Recital enough to cause concern because people will still be receiving what they expect from the L'Oreal brand. Specifics of the Marketing Mix Product: The hair color that is sold in the Netherlands should be specific to that regions taste, there is no reason to sell hair colors that people aren't going to purchase, it will be a waste of shelf space because they could have more of what the consumer will purchase...
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33% of women surveyed said they color their hair to achieve warm colors, and 17% say it is to achieve a lighter color. With this information, Garnier should concentrate their line on what is popular with the people they are trying to sell to. Price: Belle Couleur should not enter the market as a cheap alternative to the other brands on the market, it should be somewhere in the middle price range...
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