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Essay

MAC Cosmetics

Essay specific features

 

Issue:

Business

 

Written by:

Patricia M

 

Date added:

November 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1875

 

Was viewed:

177 times

 

Rating of current essay:

 
Essay content:

Isn't that an amazing and wonderful concept? As you read further you will see why MAC is such a unique entity in this well established industry. Every aspect of what makes MAC Cosmetics; "MAC" being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods...
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As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. MAC is currently the only Estee Lauder brand that is not only meeting; but exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry...
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General issues of this essay:
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