According to authors Kotler and Keller, the End-user specialist is a firm that “specializes in serving one type of end-use customer.” An end-use customer, simply stated, is the customer who will eventually receive the product for its intended purpose. For example, the costumer who buys candy bars from a candy bar manufacturer is not usually the end-use customer...
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For example, the costumer who buys candy bars from a candy bar manufacturer is not usually the end-use customer. Usually a store buys the candy bars from a candy bar manufacturer. The store has no intentions for using the candy bar for its intended purpose. The consumer who buys the candy bar to eat is the End-use customer...
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MARKETING MIX Marketing managers make numerous decisions based on the various sub elements of the marketing mix, all in an attempt to satisfy the needs and wants of consumers (www...	6 / 1518
identity theift You can go to FTC.GOV or any of these three credit bureaus: Equifax PO Box 74024 Atlanta, GA 30374 800.525.6285 www.equifax.com Experian (TRW) PO Box 9532 Allen, TX 75013 888...	2 / 293
Market Research Thus, the company can introduce a product to the market which will be able to satisfy consumers’ needs and also be profitable to the company. Also, by doing market research, the company will be able to discover what other companies are doing too...	2 / 509
Impact of Online Identity Theft on consumers & organisations chip and pin was introduced in 2004 in the hope to combat credit card fraud, and did decreased by 13% by the end of 2005, but even with this method in place the percentage of bank losing money from fraud carried out over the telephone, online or mail order rose by 5% and fraud using duplicate or counterfeit cards rose by 16%, this is due to the fact that criminals have access to tools and knowledge to the details of individual magnetic stripes behind a card and the card is then used in places where technology is less high-tech or used abroad because it is hard to detect that the card is being used illegally...	5 / 1223