Marketing Case On Hummer

Essay specific features

 

Issue:

Business

 

Written by:

Bo D

 

Date added:

July 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 527

 

Was viewed:

5242 times

 

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Essay content:

However speed was never a point of difference for H1. rather it was designed to take serious elite road warriors of the beaten path. The vehicle could travel in very rough surfaces. The ad went “the world’s most serious 4*4”. It portrayed the vehicle’s offrorad capabilities and military heritage...
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It portrayed the vehicle’s offrorad capabilities and military heritage. The target market was rich affluent people who could pay 100000 dollars to own the toughest vehicle. Am general also opened a Hummer driving Academy to train people how to drive it. GM market research GM found that most people associated Hummer name with the rugged and tough vehicle...
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