Marketing Definition

Essay specific features

 

Issue:

Business

 

Written by:

Jason F

 

Date added:

February 24, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 946

 

Was viewed:

8424 times

 

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Essay content:

After closely reviewing the needs of the public in an area or the market and the product or service is revised to accommodate these needs, a marketing plan would be created and executed. Printed Definition “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders...
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Marketing includes such matters as the pricing and packaging of the product and the creation of demand by advertising and sales campaigns.4 Note the phrasing: "The process", "functions involved", "process or technique", "an aggregate", "the business activity". These all get to the heart of the definition of marketing...
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