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Essay

Marketing Ethics

Essay specific features

 

Issue:

Business

 

Written by:

Antonia C

 

Date added:

June 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 520

 

Was viewed:

1878 times

 

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Essay content:

Is the marketing campaign for the ?Yorkie' chocolate bar, which states "It's not for girls" ethical? Is it ethical for a life insurance company to show a family distraught by the death of a loved one on a television advert, in order to frighten people into buying life insurance from them? Things like this needs to be considered when marketing a firm's product of service...
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For example, recently there was debate over whether or not unhealthy food should be allowed to be promoted on children's television. Labour MP Debra Shipley said "Advertisements which promote food and drink high in fat, salt and sugar should be banned from children's television". She says that the images of burgers, biscuits, crisps and fizzy drinks can only contribute to the onset of obesity in later life...
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