Michel’s Patisserie

Essay specific features

 

Issue:

Business

 

Written by:

Darrell D

 

Date added:

December 20, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2425

 

Was viewed:

7705 times

 

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Essay content:

This analysis will be undertaken so that recommendations can be made to determine the most effective means of securing the future success of Michel’s in Shanghai. It will be demonstrated that while the motivations for expansion were fundamentally sound (being largely proactive rather than reactive), Michel’s Australian managers should have invested more time and money into research before the commitment was made...
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It will be demonstrated that while the motivations for expansion were fundamentally sound (being largely proactive rather than reactive), Michel’s Australian managers should have invested more time and money into research before the commitment was made. The process of internationalisation was perhaps too informal and while the entry mode was sound, there should have been more support for the franchisees from Australian management...
displayed 300 characters

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