Its aim is to set prices below all competitors ?X and still be profitable.
Firm Profile:
?X Multiple product lines in the Low Tech segment
?X Invests heavily in automation
?X Spends moderately on advertising to cost sensitive customers (sales people have more than one product to pitch to prospects)
?X Investments financed with debt and/or stock issues
?X Focus on ROS, ROE, and Profits
COST LEADER WITH PRODUCT LIFE-CYCLE FOCUS
A product life-cycle focused cost leader will seek to minimize costs through efficiency and expertise... displayed 300 characters
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Its aim is to set prices below all competitors ?X and still be profitable.
Firm Profile:
?X Multiple product lines in the Low Tech segment
?X Invests heavily in automation
?X Spends moderately on advertising to cost sensitive customers (sales people have more than one product to pitch to prospects)
?X Investments financed with debt and/or stock issues
?X Focus on ROS, ROE, and Profits
COST LEADER WITH PRODUCT LIFE-CYCLE FOCUS
A product life-cycle focused cost leader will seek to minimize costs through efficiency and expertise... displayed 300 characters
