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Essay heading: organizational culture at chrysler
 
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Issue: Business
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Date added: June 15, 2005
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No of pages / words: 9 / 2288
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This applies to colleges and schools as much as it applies to businesses. In the early 1990s, HYPERLINK "http://www.allpar.com/" Chrysler had terrible customer service and press relations, with a history of innovation but a present of outdated products. Its market share was falling, and its fixed costs and losses were high...
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Bob Lutz, then the president, wanted Chrysler to become the technology and quality leader in cars and trucks -- a clear, globally applicable vision. A program of cultural change, Customer One, was built around it. It is also worth noting that quite a bit of the change in culture came from AMC, a much smaller company acquired from Renault...
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