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Issue:

English

 

Written by:

Ruby S

 

Date added:

January 15, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 712

 

Was viewed:

434 times

 

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Essay content:

But it cannot offer the real object of pleasure and there is no convincing substitute for a pleasure in that pleasure's own terms. The more convincingly publicity conveys the pleasure of bathing in a warm, distant sea, the more the spectator-buyer will become aware that he is hundreds of miles away from that sea and the more remote the chance of bathing in it will seem to him...
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This is why publicity can never really afford to be about the product or opportunity it is proposing to the buyer who is not yet enjoying it. Publicity is never a celebration of a pleasure-in-itself. Publicity is always about the future buyer. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell...
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