With average room occupancy at 75.5% in 2006 (caterer and hotelkeeper) and budget hotel rooms in the UK, broke the 1billion pound mark for the first time, this shows that the “budget hotel market in the UK is able to withstand pressure caused by external factors such as terrorist attacks” (Ben Walker)
Possible contingencies scenarios Bad weather
Likely consequences As a result of global warming, the British climate is constantly changing, with summers ranging from heat waves (2003) to the wettest summer on record (2007)
Degree of risk Moderate; with the British climate being very unpredictable and budget hotels available all across Europe, people may choose a holiday in warmer climates and avoid holiday in the UK, so that they can ensure a holiday in the climate that they want
Risk strategy to prevent crisis Offer activities that are not reliant on weather
Likely outcome for budget hotels The UK budget market continued to grow and the budget hotel market was able to withstand external factors including bad weather (Ben Walker
Possible contingencies scenarios A continuing decline in the number of 25-34 year olds using budget hotels since 2002
Likely consequences A gap in the budget market, that has potential to stop the budget market from expanding further because this is one of the highest spending markets
Degree of risk High; this could be a serious issue for the industry, however experts predict an increase in the numbers of customers in this age range... displayed 300 characters
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The UK budget market accounts for 13.6% of the hotel market, whereas in the US and France the budget sector accounts for 25% of the overall market
Likely consequences A predicted growth for British budget hotels, however if this does not happen then the British market could continue to lose customers to European and American rival companies who are able to offer a cheaper alternative... displayed 300 characters
